Koffie Leute
Sustainable Coffee & Vinyl Culture
ROLE
Branding & Web Design
DESCRIPTION
A cozy coffee spot in Utrecht combining high-quality coffee with a record store, vintage video games, and a warm, living-room atmosphere. Focused on sustainability, transparency, and direct trade.
The Challenge
The main challenge was to translate the unique, multi-sensory experience of the physical 'living room' cafe—smell of coffee, sound of vinyl, warmth of community—into a digital environment. The previous website was functional but lacked the soul and 'gezelligheid' that defines the brand. Additionally, they needed a robust e-commerce solution for their coffee subscriptions without compromising the brand's indie aesthetic.
We developed a custom design language that blends retro nostalgia with modern usability. Using warm earth tones (#d4a373), textured backgrounds, and playful typography, we recreated the analog vibe of the shop. We built a headless commerce solution using Next.js for the frontend to ensure lightning-fast performance and SEO, integrated with a Shopify backend to handle complex subscription models and inventory management for their vinyl collection.
The Solution
The Result
The new platform successfully bridges the gap between the physical and digital worlds. Online coffee subscriptions increased by 40% in the first three months. The 'Record Store' section became a hub for local music lovers, driving foot traffic to the physical location. The site performance score improved to 98/100, ensuring a smooth experience for mobile users on the go.